Rocket Dog: Naming and Claiming

From BowWow to Rocket Dog

A lot of dogs are lap dogs.  A lot of people are lap dogs. Oh wait, that’s a different blog.  Anyway, not all dogs that start as lap dogs want to live their whole lives that way.

Take BowWow, for example.  BowWow is a muscle Bischon.  He ended up on our front porch after a couple of disrupted ‘placements’ – a lot like other members of our family, canine and human.  BowWow’s a dog’s dog.  He’s got pluck.  Sure, he looks all poufy coming out of the groomer’s – that’s when he looks like a stuffed animal come alive.  He wears a bow.  We know it’s total dog drag.  This dog – he’s a bruiser.

So today it really dawned on us that calling this dog BowWow was like having a Supreme Court Justice named Lulu.  It just wasn’t right.  This dog needed a name befitting his heft, his verve, and his incredible chutzpah in the face (or rear end) of much, much, much larger dogs.

Enter Rocket Dog.

So BowWow is now Rocket Dog or RD for short.  He’s a little baffled by this right now but he’ll get with the program when he realizes that he finally has a name that fits his, uh, character.

Names are important.  And naming stuff is hard.  When I went into business for the second time in 1995, I decided to just use my name instead of dreaming up some snappy corporate name.   You know, Planning Unlimited or Grants R Us.  Or my very favorite:  Wilberg and Associates….as if there’s a dozen backroom planners backing up my projects.  (Well, there are occasionally subcontractors but that, too, is a different blog.)

But then I had to incorporate as an LLC (limited liability corporation) and I was faced with having to name said LLC.  So I thought about names that would be attention-getting and impressive, snappy and logo-oriented.  But I decided to name my company what it was: Wilberg Community Planning LLC.  It’s me.  I do community planning.  And that’s it.  I name it and claim it.  Not as good as Rocket Dog, but still one of a kind.

Jan Wilberg Janice Wilberg