By J Wilberg
Your workshop proposal has been accepted and you’re going to present at an important state or national conference. You’re excited because you know you have a lot of knowledge to share and doing workshops is excellent professional development. You see this as an opportunity to step up a bit in your career.
So how do you make the most out of the experience? By avoiding these five presentation mistakes:
1. Thinking you have to tell everything you know. Your workshop participants don’t want to know everything you know, they want to know the most important things. This workshop won’t be your only chance in life to share your knowledge with others. Be focused in your topic and selective in what you say.
2. Not putting your audience’s needs first. People come to a workshop with expectations. Do you know what they are? Have you thought about what you would want to know if you were in your audience? What will make people feel like your workshop was time well-spent?
3. Mistaking your workshop for amateur hour. Your presentation materials need to look sharp and be useful. This means your PowerPoint is clear and well-composed and that your handouts are keepers, that is, they are organized, attractive, and very, very helpful.
4. Getting too cute. A workshop that uses too much irrelevant technology or that asks participants to engage in little exercises that might be fun but aren’t germane to the topic will use up time at the expense of content. Generally, folks in a short workshop don’t need to get to know each other; they need to zero in on the topic. This means as crisp presentation and plenty of time for questions and answers.
5. Letting yourself get hijacked. There’s a fine line between taking questions and hearing people out and losing control of your workshop. As much as you want to seriously respond to each question, you also have an obligation to consider the needs of the entire group of participants. Practice artful ways to bring the discussion back to what the group needs. How the workshop will benefit the whole group is your biggest priority.
At the end of a successful workshop, you want to see people heading toward you and not the door. You want them to come asking for extra clarification, wanting to know how to get more information, and looking to share their own stories. That’s your aim: to engage your colleagues in really thinking and reflecting on a topic you believe is very important. Avoiding this very common mistakes will help you reach that goal.